The Cooperative's Project Embrace Program Takes Messaging to New Heights

The Cooperative's Project Embrace is taking its messaging to new heights!

Our Project Embrace/Maternal Wraparound staff is working to increase public awareness about the program and our offerings for pregnant people who struggle with substance use.

The campaign entails an outdoor billboard campaign consisting of 10 digital billboards positioned in Camden and Burlington Counties, and one static billboard on the Atlantic City Expressway in Atlantic City. The billboards received more than 300,000 impressions reaching more than 50,000 unique individuals.

We also partnered with Public Good News, which developed articles that have been shared on social media. Click on the links below to read the articles.

🌐'Breaking the Stigma: How Three Organizations Help Support Those Living with Addiction During Pregnancy'

🌐Pregnant and Living with Substance Use Disorder? Here’s What Treatment Can Look Like'

Our efforts are making a difference. We've enrolled new individuals in the program and outreach continues to others.

🌐Learn more about The Cooperative's Project Embrace program here.